Meta (Facebook + Instagram) · zrno. web shop
Ads that sell coffee
Spent1.240 KMon budget
Ad revenue5.208 KM▲ 34% vs. previous period
ROAS (return)4,2×▲ 0.6 · target 3.5×
Cost per purchase7,40 KM▼ 18% (better)
Daily spend and revenue
Every day you see how much went in and how much came back.
RevenueSpent
Creative A/B test
We test 2 versions and the budget goes to the winner.
WINNER
Reel: latte art in 15 sec
CTR 3,8% · ROAS 5,1×
Image: coffee bag
CTR 1,2% · ROAS 2,3×
Campaigns
All active campaigns and their results.
| Campaign | Status | Spent | Clicks | Purchases | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Sales · Ethiopia new roast | Active | 420 KM | 1.920 | 64 | 2.110 KM | 5,0× |
| Retargeting · shop visitors | Active | 260 KM | 880 | 48 | 1.470 KM | 5,7× |
| Reach · city 25–45 | Learning | 310 KM | 2.410 | 29 | 880 KM | 2,8× |
| Gift box · before the holidays | Active | 250 KM | 1.040 | 27 | 748 KM | 3,0× |
| Old bag image | Paused | 0 KM | – | – | – | 2,3× |
💡 Apex Bridge team recommendation: reels bring 2.2× better ROAS than images. We’re moving 30% of the budget from the "Reach" campaign to retargeting and shooting 3 new behind-the-scenes reels.
Google Search · zrno. web shop
When someone searches "coffee near me"
Impressions48.300▲ 22%
Clicks3.120CTR 6,5%
Cost per click0,21 KM▼ 12%
Purchases138ROAS 5,4×
Keywords that bring customers
We only pay when someone clicks.
| Search term | Clicks | Cost/click | Purchases | Conversion |
|---|---|---|---|---|
| coffee online | 820 | 0,24 KM | 46 | 5,6% |
| svježe pržena kafa | 610 | 0,19 KM | 38 | 6,2% |
| whole bean coffee | 540 | 0,22 KM | 27 | 5,0% |
| poklon za ljubitelja kafe | 390 | 0,17 KM | 19 | 4,9% |
| džezva bakrena | 260 | 0,15 KM | 8 | 3,1% |
Google Business Profile · Avlija restaurant
Before and after our 30 days
BEFORE
Avlija
3,9 ★★★★ (23) · Restaurant
⚠ No opening hours listed
⚠ No website or menu
⚠ 6 photos, the last one from 2021
Review replies: 0 of 23
AFTER
Avlija · Home-style restaurant
4,8 ★★★★★ (186) · Restaurant · KM
WebsiteDirectionsCallBookMenu
Open · Closes at 11 pm
Bravadžiluk 7, Old Town
Review replies: 186 of 186
Profile views14.800▲ 3,1×
Directions requests1.260▲ 2,4×
Calls310▲ 1,9×
Web bookings420new
What we did
Completed the profile: hours, menu, categories, attributes (terrace, card payment)
40 new professional photos
Linked the website with bookings
We reply to every review within 24h
A system that asks guests for a review after their visit
Local SEO: "old town restaurant", "ćevapi near me", "best local food"