DEMO brand book made by Apex Bridge (the brand "zrno." is fictional) · ← back to Apex BridgeBSENDE
zrno.

Brand book · v1.0 · 2026

Coffee roastery · since 2019
01 · Idea

Small batch.
Big taste.

"zrno." ("bean") is a roastery making small-batch coffee for people who want to know where their coffee comes from. The full stop at the end means the bean is what matters: no extras, no fluff.

02 · Logo

Wordmark and symbol.

The main logo is the written word with an orange dot. The symbol (a bean in a circle) is for small spaces: app icon, stamp on the bag, profile picture.

zrno.
Primary logo
Symbol · built on a 24 px grid
zrno.
On dark background
zrno.
On brand colour
03 · Colours

The roastery palette.

The colours come from roasting: from raw bean (cream) to dark roast (espresso). Click a colour to copy its HEX code.

04 · Typography

Two typefaces. Nothing more.

Headlines · Fraunces
Aa

Coffee roasted this week.

ABCČĆDĐEFGHIJKLMNOPRSŠTUVZŽ 0123456789
Body · Inter
Aa

We source beans from farms in Ethiopia, Colombia and Brazil and roast them in small batches.

abcčćdđefghijklmnoprsštuvzž 0123456789
05 · In use

The brand in the real world.

zrno.Ethiopia · 250 gRoasted 18 Oct
Coffee bag
zrno.
Takeaway cup
zrno.

Lejla Hodžić · roaster
+387 61 000 000 · zrno.ba
Ferhadija 3, Old Town

Business card
zrno.#petakzakafu
“The best coffee is the one you share.”
New roast→
Instagram post
zrno.
Shop sign
zrno.
Web shop on mobile
06 · Tone of voice

How zrno. speaks.

Warm“Coffee’s ready. You’re welcome here.”
not “Dear customers, we hereby inform you…”
Expert, not snobby“Ethiopia has a note of jasmine. Try it without sugar.”
not long texts about acidity and altitude
Short“Roasted Friday. At your door Monday.”
one thought per sentence
07 · Rules

What not to do.

zrno.
✓ Like this
zrno.
✕ Don’t stretch
zrno.
✕ Don’t change colours
zrno.
✕ Not on busy photos
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