Social media · example
This is how we run your Instagram.
Here are three things a client gets every month: the profile look, a content plan and a report with numbers. Click a post to see its caption and result.
zrno.coffee☰
z.
214posts
18,4Kfollowers
312following
FollowMessage
☕Coffees
🔥Roasting
🎁Gifts
⭐Reviews
📍Location
A feed that looks like a brand, not a notice board.
Every post has a job: to sell, to show the people behind the brand, or to teach followers something. The rhythm is planned in advance.
40%Productnew coffees, offers, gifts
25%Behind the scenesroasting, people, farms
20%Educationhow to brew, what the notes mean
15%Communityreviews, UGC, giveaways
Monthly: 12 posts (6 of them reels), 20 stories, replies to messages and comments within 2 hours.
November 2026 · content plan
ReelCarouselStory seriesAd / offer
Reach212K▲ 38% vs. October
New followers+2.140▲ 24%
Shop clicks4.870▲ 51%
Orders from Instagram312▲ 29% · 9.400 KM
Weekly reach (thousands)
Top posts
Reel: latte art in 15 sec84K views · 3,100 likes🥇
Reel: how we roast51K views · 312 shares🥈
Carousel: 5 džezva mistakes1,840 saves🥉Plan for December
- More behind-the-scenes reels: they bring 3× more followers than photos.
- "Gift box" campaign from 1 Dec with a 300 KM ad budget.
- Collaboration with 2 local food creators (UGC for ads).